In this age of cross promotion and partnering with what is hot I love what Williams Sonoma did. I love when the creative ideas flow and brining in a fresh point of view never hurts. I have not purchased this plates YET but the day is still young. I checked out her entire collection and these plates stood out the most to me. The pattern is simple and fresh so great start Aerin and keep those ideas coming.
We partnered with lifestyle expert Aerin Lauder to create exclusive dinnerware that reflects her signature style. Inspired by her philosophy that living beautifully should be effortless, our stoneware brings together floral and organic motifs in a seaside palette of blue and white. Our salad plates showcasing lush blossoms and leaves layer easily with other collection pieces to create a relaxed and welcoming table.
The design industry is changing in every way and I for one love it. The new ideas are flooding in and it really is a fun time to be in the design industry. Now if only I could get a bloggers design line lol. Maybe we just are not there just yet!