Four Questions You Should be Asking Yourself
Consumption metrics: How many people viewed, downloaded, or listened to this piece of content?
Sharing metrics: How resonant is this content, and how often is it shared with others?
Lead-gen metrics: How often does content consumption result in a lead?
Sales metrics: Did we actually make any money from this content?
I look over my stats twice a day once at the beginning of the day and then once at the end of the day. I then change what didn’t work and keep what did work. I gauge the traffic as to where it came from and where it went. These numbers can help you forecast so many things.
We grew Tastefully Inspired to a blog that receives between 300-500 unique visitors per day in a matter of 6 months. Without using statistics to allow us to see what was working and improve on what was not we could not have reached this goal. Assuming your blog, store, website or online store’s statistics are solid is just not good business. Always know your numbers because at the end they really do matter.
Just to show you I practice what I preach here is a PDF of a sample day in the life of Tastefully Inspired…traffic-wise!