Shapes, colours and materials are artfully blended in a perfect union that adds a contemporary touch to a tradition of craftsmanship. With its new collection, Frag aims to create, rather than only furniture, aesthetic inspirations for a refined and contemporary living environment. Sofa and armchairs, chairs, storage units and accessories come together in sophisticated living rooms, lounges, and appealing dining areas.
Saddle leather and leather, which the company has worked with for generations, are used with brass and other metals, marble, wood and fine finishes to enhance the timeless beauty of these materials.
This year the company will occupy a much bigger space at Salone del Mobile,with a new position at :
Pavilion 16, Stands D51-D55
Frag world will be once again in the hands of Ferruccio Laviani, the author of an artistic display that is both minimal and decorative in its use of high-quality materials and architectural references.
The 2018 collection is the result of the work of Italian and international designers who were asked to interpret the company’s historical identity and manufacturing expertise through new contemporary influences.
The company will also present Riviera, the first of a series of projects developed this year with the Dainelli Studio of Marzia and Leo Dainelli, in their first collaboration with Frag. Riviera is a sophisticated lounge chair displaying hints of the 1920s and Bauhaus in its use of metallic tubing, and contemporary and decorative influences in the burnished brass finish and the combination of the leather-covered cushions and saddle-leather-covered seat base and back.
The tubular framework consists of several rectangles, forming the base, the armrests and the structure to which the saddle-leather seat is attached. The two ends of the saddle-leather seat are attached to the metal structure in the form of a hammock – a suspended ‘L’ shape with a large cushion inside it, covered in soft leather for comfort.
The collection presented at Salone del Mobile 2018 will confirm Frag’s plans to expand and consolidate its wide range of coordinated products, inspired by contemporary international elegance. The company’s essential, sophisticated style and manufacturing excellence, representing the best of “Made in Italy”, will be the common thread linking with master craftsmanship projects to the different inspiration.
The Salone del Mobile.Milano will be riding high as the furnishing and design sector’s acknowledged showcase for excellence, quality and innovation again this year. It is the most keenly awaited international event for professionals within the sector and, not least, has the ability to attract more than 300,000 visitors from over 165 foreign countries and get more than 5,000 journalists from all over the world talking about it, thanks to its all-encompassing, broad range of goods.