Restoration Hardware is a very unique company. Most brick-and-mortar retailers are losing the battle against competitors, especially online, but the luxury Restoration Hardware chain is doing the opposite. They were almost bankrupt in 2001 but instead of lowering their prices in response to the recession, they raised their prices and offered a better quality product. Their decision paid off and the business soared. They’ve since built five posh storefront galleries that include cafes, art installations, fountains, and wine bars, and they have plans to open 60-70 more galleries in the near future.
Aiming for a quality and timeless classic style, Restoration Hardware has become transformative and disruptive to the furniture market. They’re opening their upscale galleries, designing each of them as a place their customer will love. Restoration Hardware prides themselves on knowing what their customer is looking for, understanding people who are house-proud.