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Interior Design Podcast: Marketing Your Design Business Online

January 26, 2017
Interior Design Podcast

Today we talk about some of the news and events happening in the design world. Then we give some tips on doing a successful “Digital Marketing Audit”.

Design News

The Wayfair App and their new “View in Room” feature: Love this app and this feature only makes it better.

Wayfair App

Wayfair App

“As we pioneer new emerging technologies such as virtual and augmented reality, we are simultaneously focused on bringing new solutions to market that will immediately benefit all of our customers,” said Wayfair co-founder and co-chairman Steve Conine. “The new View in Room feature solves a common customer pain point by making it possible for shoppers to preview furniture and decor in their home before placing an order.”

 

source Antiques & Garden Show

source Antiques & Garden Show

 Hot Ticket Event

The Antiques and Garden Show of Nashville is now the longest-running, largest and most respected event of its kind in the country. Held at the award-winning Music City Center in the epicenter of Nashville’s thriving downtown entertainment district, our show will once again breathe its warmth, life and style into the heart of winter, February 3-5, 2017 – with over 150 antiques, art and horticultural dealers, magnificent gardens, a cocktail party or two – and some of the most renowned design, landscape and architectural speakers in the world. Now celebrating our 27th year, this volunteer-managed show has raised nearly $7 million for Cheekwood and charities supported by the Economic Club of Nashville (ECON).

 

Digital Media Audit

There could be multiple reasons to conduct your digital marketing strategy audit. Some of them are listed below:

  • Your Website Traffic is unstable or decreasing
  • You are not achieving your sales target or want to scale up
  • You have a low social following or simply want to increase your current following
  • Your paid marketing budget is higher than your sales or want to increase sales with less budget
  • You want to optimize bounce rate on web pages
  • You want to improve CTR in Email Marketing etc.

If you want to achieve or get rid of all of the above-mentioned points, you need to perform a Digital Marketing Audit to determine the actionable stats and strategies to fix them. Below are some amazing tools to help you along with your efforts.

Top tools to automate an on-page audit process:

  • Webbee SEO Spider
  • Ravel Tools Audit Reporting
  • Google Search Console
  • SEMrush Site Audit
  • SE Ranking Website Audit

Tastefully Inspired Podcast

http://traffic.libsyn.com/tastefullyinspired/digital_marekting_audit_-_12617_2.37_PM.m4a

Podcast: Play in new window | Download

Interior Design Podcast: Marketing Your Design Business Online was last modified: February 3rd, 2017 by Mark McDonough

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Mark McDonough

Mark is proudest of being a father of three amazing girls who inspire him daily. Normally when he is blogging he has the youngest on his lap wanting a sip of his coffee. His motto for everything he does is "Family First".Mark has worked building the brands of various top designers like The Roger Thomas Collection, Clodagh Design, Timothy Corrigan, Terry Hunziker, Lori Weitzner and many more. He also has worked with manufacturers like Restoration Hardware, Global Views, Studio A Home and Rocky Mountain Hardware.Mark believes the world of design is changing and good design more than ever needs to be seen. This is why he decided to create Tastefully Inspired to showcase the true Tastemakers.

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1 comment

Roger Dana January 26, 2017 at 11:10 pm

Your marketing tips are right on. Is this a weekly thing from now on?

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