HD Expo in Las Vegas tends to be the biggest show in Hospitality Design for good reason…it is in Vegas! I wanted to spotlight one of the hottest Hospitality Design Firms in the world…the David Collins Studio. Check out some of their greatest hits below which just blew me away.
Based in London, The Studio has realised projects across five continents, including The Wolseley, The Connaught Bar and Harrods Shoe Heaven in London, Condé Nast’s VOGUE Lounge and The Ritz-Carlton Residences at MahaNakhon in Bangkok, and The Delaire Graff Estate in South Africa. The Studio has been instrumental in the store roll outs of Alexander McQueen, Jimmy Choo and Pret a Manger.
Today we have the pleasure of interviewing Simon Rawlings, Creative Director with the David Collins Studio. As we speak Simon is flying over to the expo and we cannot wait to see what the David Collins Studio has in store for us next. One of the reasons I started this blog was to showcase design firms that embody excellence. With this interview I think I accomplished my mission.
A passionate believer in ‘creating luxury through quality’, he has always been a committed advocate of craft, supporting artisanship while encouraging design innovation. Functionality remains a cornerstone of his design philosophy. This, combined with a profound understanding of brands and an acute sense of the way people live, enables him to design spaces they can use and inhabit in total harmony.
Why is the HD Expo such an important show?
It’s the only specialist hospitality design show I can think of, that brings together the great and the good.
Who are you looking forward to seeing at the HDExpo?
For us it’s very much about being here and meeting with people from the industry, I’m looking forward to attending some of the other talks whilst here; there are some great panels pulled together by Stacey Shoemaker of HDExpo magazine.
When you travel to Las Vegas where do you stay and why?
I have realised this is my 12th trip here. I have stayed in a lot of hotels here, but keep going back to Wynn. I’m amazed always by the complexity of design and materially. For me it really evokes the casual luxury of modern Vegas.
What design book(s) do you have on your book shelf?
My current favourite is Andre Sornay, and I have been adding to our collection. My shelves are filled with Mid century classics alongside current designers. I always enjoy all types of books for inspiration.
What is the key to designing a retail space? Where do you start?
Understanding the product and the customer profiles is ultimately the most important part, then ensuring great lighting to show off the product and make the customer look and feel great.
How important is balance in creating a space?
It is vital. Design is a sum of so many factors, all of which must work in harmony – this is so key to the success of any project.
What is the key to staying ahead in the Hospitality Industry?
Do what you think is right. Try not to follow trends, be consistent.
What designers have impressed you during the last few years?
I love the work of Andre Fu. He designs with perfect precision, and his usage of materiality is perfectly balanced.
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